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If you haven’t started using SMS as part of your marketing strategy yet, now is the perfect time. The effectiveness of SMS marketing has never been greater than it is now in 2019.

Today, tough competition in the retail space, largely thanks to the explosion of ecommerce and digital advertising, means people can shop and compare products from hundreds of retailers across multiple locations.

With so many people being ‘connected’ everywhere they go, there’s never been more opportunity for businesses to get their marketing communications upfront and in the hands of target customers – literally.

For smaller businesses with limited marketing budgets, SMS marketing is one of the most cost-efficient solutions. It is quick, easy and requires limited resources.

A custom Sender ID usually displays your business name or word associated with your brand name, so recipients can clearly identify that the message has come from your business.

There’s an old saying; timing is everything. And this couldn’t be truer for SMS marketing where there is a lot more to consider than simply sending an SMS and hoping for the best.