Understanding Sender IDs

Understanding Sender IDs

A Sender ID is what appears on a SMS recipients’ mobile phone to show who the SMS was sent from. A custom Sender ID usually displays your business name or word associated with your brand name, so recipients can clearly identify that the message has come from your...
Timing is everything

Timing is everything

There’s an old saying; timing is everything. And this couldn’t be truer for SMS marketing where there is a lot more to consider than simply sending an SMS and hoping for the best. Every campaign you send with Live sms will benefit from a solid strategy and he backbone...